Case Study

How Vannie's House more than doubled their online orders in 30 days with StarterByte

Vannie's House

How It Started

Vannie’s House, founded by Hoang and his wife, started in 2020 with a simple idea. Create a better, more customer-focused boba experience. From day one, the shop built a strong community, with a large portion of customers returning regularly and coming in not just for drinks, but for the experience.

As the shop grew, they began looking for ways to better serve customers beyond the counter especially during busy hours. While they had a Square website for online ordering, it was limited and didn’t give them the ability to truly connect with customers, promote new drinks, or run offers in real time. Looking for a better way to serve their customers, they decided to launch their own branded mobile app. Within the first 30 days, online orders more than doubled, with nearly 3x growth compared to previous months, helping turn everyday demand into a consistent stream of online orders.

How Their Online Experience Changed

After launching their app, customers had a faster, more convenient way to order, making it easier to order ahead, skip the line, and come back more often.

2-3x increase per month in online sales

In the first 30 days alone they saw more online orders compared to previous months.

Built-In Loyalty
& Promotions

Replaced manual punch cards with digital rewards connected to their Square POS.

2000+ Customer App Downloads

Customers quickly shifted to the app, using it to order ahead and reorder more frequently.

"It definitely a big difference, we've seen customer come in and use the app, even while they're in the store, and that's how we knew it was working."

Hoang Nguyen, Owner of Vannie's House

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